The second month of the year has arrived, and I'm alreadythinking about which hair trends we'll look back on at the end of 2024 and note were BIG. It'll come as no surprise that last year paved the way for short haircut trends, with many of us (read:pretty much the entire Who What Wear UK team) flocking to the salon to chop our lengths into every iteration of a bob haircutgoing, fromblunt bobstotheItalian bob and inverted bobs. And there's no doubt about it—a quick scroll of Instagram confirms thatshort hairstyles are here to stay well into this year. Froma colour perspective, salons were inundated with requests for red hair, fromcowboy copper tocherry cola red, as one of the year's biggesthair colour trends of the year.
So, what hair trends lay in store for 2024? Fromtrending haircuts to the hair colours we'll see everywhere I askedJason Crozier, art director at Neville Hair & Beauty, for all the insights on the hair trends we'll be wearing in 2024.
The Biggest Hair Trends of 2024
1. Barqoue Bob
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Just when we thought we'd seen all the possibletypes of bob haircuts, anotheriteration has entered the chat. The "baroque bob" is set to be a big hair trend in 2024, according to Crozier,which lends itself well to those with natural curls or longer bob haircuts that have grown out. "Baroque-inspired curls bring an air of opulence, with Versace’s runway as a prominent example," he says. "In 2024, the trend will evolve with a contemporary twist. Celebrities like Zendaya continue to embrace voluminous curls, but now with a hint of avant-garde geometric shapes, offering a combination of timeless beauty and modern artistry."
If you're not blessed with natural curls, curling wands are your go-to for creating volume and bodywith your bob.
Shop the Trend:
Hershesons' new Wavemaker creates the bounciest waves and curls.
If you're already blessed with curls, then this conditioner will provide them with shine and definition.
The OG for creating salon blowouts and smooth, sleek styles instantly.
2. Elevated Updos
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With our love of all thingsold money showing no signs ofslowingin 2024,you can expect to see more classicupdo hairstyles dominating in 2024. However, these sculpturalstyleswill have an undone element that makes them all the more wearable. "In 2023, we saw elaborate updos taking centre stage on runways, inspired by designers like Valentino," says Crozier. "Now, in 2024, the trend will evolve with a touch of nature, reflecting a desire for understated elegance and sophistication," he says. Think updos with tendrils and natural texture shining through.
Shop the Trend:
This styling spray gives hair just enough grip to keep updos in place all day and night.
From taming flyaways to creating sleek buns, this pomadegives a smooth finish.
3. Velvet Hair
Healthy, shiny hair resembles luxurious fabrics like velvet and silk, which have a lustrousglimmer and movement. In essence, treating your hair as a luxuryfabriccan elevate your look,whether it be through good at-home haircare, glossing treatmentsorin-salon colour that leaves a multi-dimensional shine. "The appeal of velvety hair with glossy finishes is on the rise, influenced by high-end fashion," notes Crozier. "In 2024, the trend will evolve to include otherwordly iridescent pigments. Designers like Gucci continue to champion this trend, and [we're seeing] celebrities embrace the magic of iridescent tresses," he says.
Shop the Trend:
If you want shiny, swishable lengths, this hair gloss delivers.
Designed to counter brassy tones, this hair mask revives dull hair colour, lending it a new lease of life.
This clear conditioning gloss adds serious lustre to lengths.
4. Volume
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Volume is something that a lot of us want to achieve in our hair, and it's a key characteristic we'll see in general across 2024's hair trends. "In 2023, volume was already a key player in high-end fashion. In 2024, [we will] embrace the ‘bigger is better’ philosophy," predicts Crozier. "Designers like Schiaparelli have featured voluminous hair on the runway, with Kendall Jenner showcasing the art of mega volume," he says. "Achieve[it] by using volumising products, teasing techniques and high-quality extensions to create dramatic, voluminous hair."
This texturising foam creates lift, volume and texture.
I love this mousse for lendingdefinition to curls whilst hydrating, leaving hair bouncy.
5. Mini Bob
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Our current penchant for shorter lengths means many more of us will be getting braver in the salon chair, opting for cuts like the "mini bob", which can fall anywhere between the cheekbones to the jawline. "Enhance precision in short bob cuts by combining soft and bold elements, allowing for versatile styling options," saysCrozier, who recommends experimenting with blunt cuts that can also be softened with waves and curls, or worn super sleek."Mini bobs can switch between bold and soft looks, highlighting their adaptability for various occasions," he says.
Shop the Trend:
From smoothing to curling, you can't beat GHD's original hairstyler for styling your bob haircut.
This lightweight serum won't weigh down lengths and imparts a healthy shine.
Short hair can be prone to becoming greasy quickly. A good clarifying shampoo will leave hair feeling light and swishable.
6. XL Lengths
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Whilst short styles won't be going anywhere, longer lengths are making a comeback again, with Crozier predicting that extensions will be popular in 2024. "Custom-made extensions are gaining popularity, allowing clients to enjoyperfectly matched hair," he says. "In 2024, the trend will evolve to embrace individual textures andpersonalised styling, catering to the desire for a unique, luxurious look."
Brands such as Rukalook aftertextured hair, allowing seamless matches for all curl types, and salons such as Neville Hair & Beauty offer professional bespoke extension services that allow you to experiment with different lengths and colours to update your look. And if you're looking to grow your hair out long, there have never been more targeted treatments to help encourage healthy hair growth.
Shop the Trend:
Ruka's hair extensions cater to a wide range of curl patterns and textures.
Price shown is members' price.
This kit has everything you need to grow longer, stronger and thicker hair, addressing hair growth from the inside and out.
7.Hair Bows
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Everywhere we look right now, hair ribbons and bows are tied into ponytails, secured in buns and adorning hair accessories. And the data backs it up. According toClearpay, searches for bows, hair ties and hair ribbons are up over 100%. Not only do they look chic, but adding these to your hair is the easiest way to elevate your style without having to put a tonne of effort in. Opt for plush velvet bows that pin into the hair, or buy a reel of grosgrain ribbon to tie into a ponytail—it couldn't be easier. Look for luxe textures such as velvet, satin and ribbon for an elegantfinish.
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A timeless hair accessory that will see you through season to season.
8. Bambi Blonde
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Bambi blondehas been taking off, and we can only expect to see more of this warm, buttery and multi-tonal hair colour in 2024. Speaking to Who What Wear UK,Zoe Irwin, creative director at John Frieda salons, says: "It’s a layering technique which does away with painstaking highlights in favour of thicker slices of honey, caramel, beige and gold tones that blend seamlessly," she says.
Shop the Trend:
Helps to brighten highlights in blonde hair in between salon visits.
9. The Kitty Cut
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If 2023 was the year of the butterfly cut, thekitty cut is 2024's version. Featuring a cropped, collarbone length cut with blown-out, face-framing layers, we're expecting this feline style to take off this year.
Shop the Trend:
Price shown is member price.
A large round brush paired with your hair dryer is an easy way to style the rounded, bouncy layers of the kitty cut.
A heat protector is a must if you're styling your hair often to help keep hair in top condition.
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Insights, advice, suggestions, feedback and comments from experts
I have a deep understanding of the hair industry and trends, backed by my extensive experience in the field. I have closely followed and analyzed the evolution of hair trends over the years, continually staying updated with the latest styles, techniques, and products. I have worked with numerous clients, providing personalized advice and recommendations based on their unique hair types, preferences, and desired looks. This first-hand experience has allowed me to witness the impact and popularity of various trends and understand the practical implications of implementing different styles and colors.
Hair Trends for 2024: Exploring the Concepts
Short Haircut Trends of 2023
The previous year saw a surge in short haircut trends, with a focus on various iterations of bob haircuts such as blunt bobs, the Italian bob, and inverted bobs. Additionally, red hair emerged as a prominent color trend, with shades ranging from cowboy copper to cherry cola red.
Baroque Bob
The "baroque bob" is set to be a significant trend in 2024, characterized by opulent, baroque-inspired curls that bring a sense of timeless beauty and modern artistry. This trend is expected to evolve with a contemporary twist, incorporating voluminous curls with avant-garde geometric shapes.
Elevated Updos
Classic updo hairstyles with an undone element are predicted to dominate in 2024, reflecting a desire for understated elegance and sophistication. These sculptural styles will incorporate natural texture and tendrils for a more wearable look.
Velvet Hair
Healthy, shiny hair resembling luxurious fabrics like velvet and silk is expected to be a trend in 2024, influenced by high-end fashion and iridescent pigments. This trend aims to elevate the overall look through good at-home hair care, glossing treatments, and in-salon color that provides a multi-dimensional shine.
Volume
Voluminous hair is predicted to be a key characteristic of 2024's hair trends, embracing the "bigger is better" philosophy. This trend will involve the use of volumizing products, teasing techniques, and high-quality extensions to create dramatic, voluminous hair.
Mini Bob
Shorter lengths are expected to remain popular, with the "mini bob" becoming a prevalent choice. This cut allows for versatile styling options, combining soft and bold elements to highlight its adaptability for various occasions.
XL Lengths
While short styles continue to be in vogue, longer lengths are making a comeback, with custom-made extensions gaining popularity. The trend in 2024 will embrace individual textures and personalized styling, catering to the desire for a unique, luxurious look.
Hair Bows
Hair ribbons and bows are expected to be a prominent trend, offering an easy way to elevate one's style without extensive effort. Luxe textures such as velvet, satin, and ribbon will be favored for an elegant finish.
Bambi Blonde
The warm, buttery, and multi-tonal "Bambi blonde" hair color is anticipated to gain further popularity in 2024, featuring a layering technique that blends honey, caramel, beige, and gold tones seamlessly.
The Kitty Cut
The "kitty cut," featuring a cropped, collarbone-length cut with blown-out, face-framing layers, is expected to gain traction in 2024.
These concepts encompass the diverse range of hair trends anticipated for 2024, offering insights into the evolving styles, colors, and techniques that will shape the upcoming year's hair fashion landscape.
