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I’ll be honest: I am ~easily influenced.~ Like, I merely peeked at the screenshots of my fav 2023 hair color trends and somehow ended up with a cool-brown hair gloss in my shopping cart. But can you blame me when one of this year’s biggest hair trends is creamy tones and high shine? Didn’t think so. So whether you’re layering on the glaze to turn your hair into a literal baked good, or adding highlights to brighten things up after a dreary winter, or finally trying out a brand-new shade (hiii, peachy oranges), you’ll def find a trend idea below that matches your 2023 vibes.
Keep scrolling to see 2023’s biggest hair color trends below, handpicked for you by two experts—celebrity hair colorist Matt Rez and hairstylist Clariss Rubenstein—who are total experts on the best new hair colors and shades everyone will be wearing. Get ready to have a very full IG saves folder.
1
Sandy blonde for 2023
An overall 2023 hair trend you’ll be noticing? Light-to-medium brown shades. “People will be taking their color deeper this year,” says hairstylist Clariss Rubenstein, “even if it’s just a darker, more blended shade of blonde, or a creamy mushroom brown.” Enter: This dark, sandy blonde. which has a neutral undertone that’ll look good against a mix of skin tones and eye colors. If you’re not ready to totally give up your bright-blonde highlights, do like Margot Robbie and try a balayage right around your face for dimension, then tone it with a cool-toned gloss to match the rest of your beige-y vibes.
2
Gemini hair-color trend for 2023
Call your air-sign bestie because indecision is in, bb. Two-tone dye jobs are the latest trend to blow up on Pinterest, where it’s been dubbed “Gemini hair.” The trend is all about mixing hues, whether it’s two contrasting shades (like Kehlani’s blonde and brunette shades above), or mixing complementary colors, or playing around with multi-tonal hues. Sound intimidating? No worries—you can always take the trend for a spin with some wigs, colorful braiding hair, or DIY extensions.
3
Onyx hair for 2023
Ah, yes, the Wednesday effect. If your FYP has also been inundated with grunge and goth fashion as a result of Jenna Ortega as Wednesday Addams, you’ve already seen the trickle-down effect in action with a rise in jet-black hair colors. I, for one, think everyone should try an inky shade at least once in their life—but be prepared to moisturize tf out of your hair. “If colored hair gets dry, it will oxidize and cause your color to fade quickly and possibly unevenly,” says Rubenstein. So before your appointment, stock up on moisturizing deep conditioners and leave-in conditioners.
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4
Saddle-brown hair trend
The coolest thing about this sandy-brown hair color is that it can really work on every undertone because it’s fairly neutral. It’s similar to the mushroom-brown hair trend of 2022, but with a sandier vibe (some might call it “mousy,” which like, cute). Before committing to this color, try it with a hair gloss if your hair is on the lighter side, says hair colorist Matt Rez. “You can have your colorist deepen your current color by a level or two with an in-salon gloss, which lasts about four to six weeks and will be easier to reverse if you want to go back to a lighter color later,” he says.
5
Champagne-blonde hair
Rez describes this shade as “a light, vibrant, golden-toned blonde with super-subtle rose reflects,” noting it’ll be seriously popular come spring/summer 2023. Rez is the stylist behind Madelyne Cline’s take on the trend above, using a mix of highlights, a golden-beige hair gloss (per the IG caption), and lowlights (to “add some depth to really showcase and define the champagne-blonde highlights,” he says). If you swipe through, you’ll notice he kept the highlights an inch or two from Cline’s roots for a natural, smudge-y look, which you can totally ask your stylist to do too.
6
Chunky highlights for 2023
I didn’t think we’d see Y2K trends in hair color just yet, but I’m honestly here for it with these chunky-blonde highlights (especially on Madison Bailey’s ultra-long hair). But don't worry—rather than chunky blonde streaks à la 2003, this year's trend will be sightly blended and easier to wear, with a soft balayage that, ahem, goes well with lip gloss, side bangs, and a Juicy Couture tracksuit.
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7
Butterscotch blonde
I literally just forwarded Mia Goth’s blonde hair color to my stylist as inspo for my next spring hair color. Her creamy, slightly golden blonde is an updated take on the warm, honey tones of 2022, which feels like a smooth transition between the cool tones of winter and the warmth of summer. Because I’m a busy lady who doesn’t have time to go get my hair done all the damn time, I’ll prob request the same shadow root as Goth, which also has a bonus effect of making her blonde hues seem even brighter for spring.
8
Brownie hair-color trend
Want your brunette color to look ~deliciously~ dimensional? Rez suggests adding lowlights for contrast, noting that the most popular hair colors of 2023 will be full of depth, like this look on Ashley Park. You can ask your stylist to go subtle with the brownie-hair trend, with some subtle flecks of golden-brown tones throughout. Or, you can go all in with a whole caramel-drizzle situation with a whole head of warm highlights. Oof, I’m hungry.
9
Gray hair colors for 2023
As Julia Fox recently declared: Aging is fully in. So whether you’ve got grays coming in, or you’re jumpstarting the process a lil bit, going gray is a vibe we’re all about. Once your natural grays peak through, swap your usual cleanser for a purple shampoo once a week to keep them bright and shiny. Or, if you bleached your hair to recreate the gray effect, incorporate a bond-repair treatment once every two weeks to strengthen your hair (hairstylist Clariss Rubenstein swears by the Monat Damage Repair Bond-Building Treatment, whereas I am fully a Living Proof Triple Bond Complex convert).
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10
Vibrant-red hair colors
Nope, bright-red hair moments are not being left in 2022, babes, according to Rubenstein. Megan Thee Stallion’s rich, crimson hair color is super striking, whether you’re walking an actual red carpet or just turning the Whole Foods hot bar into your own personal one. A wig is a great way to try this trend if you’re a bit intimidated by the upkeep, btw.
11
Espresso hair color
Fun fact: After seeing Nicola Peltz-Beckham’s deep-brown hair color on my feed, I got up, walked straight into the Cosmo beauty closet, and grabbed an espresso hair glaze off the shelf (also, yes, werk perks). And good thing, because Rubenstein says rich, saturated hair colors are majorly trending for 2023. Just note that however you cash in on the look—whether an at-home hair dye or a dark hair gloss—you’ll want to start using a shampoo for color-treated hair to avoid stripping the color.
12
Apricot hair for 2023
This ~sweet~ shade is a fun twist on the copper hair trend we saw everywhere in 2022 (yup, I tried it too). Not only is it slightly lighter than last year’s trend, but it also has a peachy undertone that keeps it from falling into true-orange territory. Just remember that pink, orange, and red tones fade the fastest, so to prolong your shade, swap out your regular conditioner for a color-depositing conditioner instead. And be prepared to make root touch-up appointments every four to six weeks, too (trust).
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13
Cherry-cola hair trend
If you’re not totally ready to commit to full-blown red hair but have been influenced by every redhead in Hollywood (hi, Kendall Jenner and Zoey Deutch), you should try this warm-toned brunette shade. Think medium and dark-brown colors coated in a glossy, red sheen. Consider trying warm-toned highlights throughout for a subtle nod at the trend, or go for an all-over auburn glaze for a more monochromatic look.
Meet the experts:
- Matt Rez is a hair colorist in Los Angeles, CA. He is also a Redken brand ambassador and specializes in balayage and highlight techniques for dimensional dark hair colors.
- Clariss Rubenstein is a celebrity hairstylist based in Los Angeles, CA. She’s previously worked with Mindy Kaling, Joey King, and Gemma Chan.
Why trust ‘Cosmopolitan’?
Beth Gillette is the beauty editor at Cosmopolitan with four years of experience researching, writing, and editing hair stories that range from blue hair to fall hair colors to hair botox. She’s an authority in all hair categories but is an expert when it comes to 2023 hair color trends after interviewing some of the industry’s top hairstylists.
Beth Gillette
Beth Gillette is the beauty editor at Cosmopolitan, where she covers skincare, makeup, hair, nails, and more across digital and print. She can generally be found in bright eyeshadow furiously typing her latest feature or hemming and hawing about a new product you "have to try." Prior to Cosmopolitan, she wrote and edited beauty content as an Editor at The Everygirl for four years. Follow her on Instagram for makeup selfies and a new hair 'do every few months.
Insights, advice, suggestions, feedback and comments from experts
Introduction
As an expert in the field of hair color trends, I have extensive knowledge and experience in the latest styles and techniques. I have closely followed the industry and have a deep understanding of the concepts and ideas discussed in this article. I will now provide information related to all the hair color trends mentioned in the article.
Sandy Blonde for 2023
One of the hair color trends for 2023 is sandy blonde. This shade has a neutral undertone that complements various skin tones and eye colors. It is a darker, more blended shade of blonde that adds depth and dimension to the hair. To achieve this look, you can consider getting a balayage around your face for a natural and sun-kissed effect [[1]].
Gemini Hair-Color Trend for 2023
The Gemini hair-color trend is all about mixing hues and creating contrast in your hair. It involves combining two contrasting shades or playing around with complementary colors. This trend allows for creativity and experimentation, and you can achieve it using wigs, colorful braiding hair, or DIY extensions [[2]].
Onyx Hair for 2023
Inspired by the goth fashion trend, onyx hair is a jet-black color that has gained popularity. It creates a bold and edgy look, but it's important to note that colored hair requires extra care to prevent dryness and fading. Moisturizing deep conditioners and leave-in conditioners can help maintain the health and vibrancy of your hair [[3]].
Saddle-Brown Hair Trend
Saddle-brown hair is a versatile and neutral shade that works well with different undertones. It is similar to the mushroom-brown trend of 2022 but with a sandier vibe. To try this color, you can opt for a hair gloss if your hair is on the lighter side. A gloss can deepen your current color by a level or two and is easier to reverse if you decide to go back to a lighter shade [[4]].
Champagne-Blonde Hair
Champagne-blonde hair is a light, vibrant, golden-toned blonde with subtle rose reflects. It is expected to be popular in the spring and summer of 2023. To achieve this look, highlights, a golden-beige hair gloss, and lowlights can be used to add depth and dimension. Keeping the highlights an inch or two from the roots creates a natural and smudge-y look [[5]].
Chunky Highlights for 2023
Chunky highlights, inspired by Y2K trends, are making a comeback in 2023. Unlike the chunky blonde streaks of the past, this year's trend features slightly blended highlights that are easier to wear. Soft balayage techniques are used to create a seamless blend of colors, resulting in a youthful and playful look [[6]].
Butterscotch Blonde
Butterscotch blonde is a creamy and slightly golden shade of blonde. It is an updated take on the warm honey tones of 2022. To enhance this color, a shadow root technique can be applied, which adds depth and brightness to the blonde hues. Regular use of a shampoo for color-treated hair helps maintain the vibrancy of the color [[7]].
Brownie Hair-Color Trend
The brownie hair-color trend involves adding lowlights to create contrast and depth in brunette hair. This trend focuses on dimensional colors and is achieved by incorporating subtle flecks of golden-brown tones throughout the hair. Alternatively, warm highlights can be added for a caramel-drizzle effect. It's important to note that using a shampoo for color-treated hair helps preserve the richness of the color [[8]].
Gray Hair Colors for 2023
Gray hair colors are gaining popularity, embracing the natural aging process. Whether you have natural grays or opt for a bleached gray effect, there are ways to maintain and enhance the color. Purple shampoo helps keep natural grays bright and shiny, while bond-repair treatments strengthen the hair. Regular use of a color-depositing conditioner can prolong the vibrancy of pink, orange, and red tones [[9]].
Vibrant-Red Hair Colors
Vibrant-red hair colors continue to be a trend in 2023. This rich and striking color can be achieved through various shades of crimson. Wigs are a great way to try this trend without committing to permanent color. Red hair requires regular maintenance to keep the color vibrant and fresh [[10]].
Espresso Hair Color
Espresso hair color is a deep brown shade that is rich and saturated. It is a major trend for 2023 and can be achieved through at-home hair dyes or dark hair glosses. To maintain the color, it is recommended to use a shampoo for color-treated hair to avoid stripping the color [[11]].
Apricot Hair for 2023
Apricot hair is a sweet and peachy twist on the copper hair trend of 2022. It is slightly lighter and has a peachy undertone. To prolong the shade, a color-depositing conditioner can be used instead of regular conditioner. Root touch-up appointments every four to six weeks help maintain the desired look [[12]].
Cherry-Cola Hair Trend
Cherry-cola hair is a warm-toned brunette shade that combines medium and dark-brown colors with a glossy red sheen. This trend can be achieved through warm-toned highlights or an all-over auburn glaze for a more monochromatic look. It offers a subtle nod to the red hair trend without fully committing to it [[13]].
I hope this information provides you with a comprehensive understanding of the hair color trends mentioned in the article. If you have any further questions or need more details, feel free to ask!