Douyin makeup has taken the beauty world by storm, and if TikTok is any indication, this makeup trend is here to stay. The look features sparkly eyes, doll-like rosy cheeks, and a diffused lip. It enhances your natural features to give off a more youthful, innocent appearance and compared to last year’s minimal, clean girl aesthetic, Douyin makeup calls for highlight, glitter accents, and wispy clustered lashes. Want to know how to get the look? Here’s how to apply Douyin makeup.
What Is Douyin Makeup?
Douyin makeup is a popular Chinese makeup style that has recently been influencing mainstream beauty culture. It’s characterized by soft, ethereal, doll-like makeup and typically features shimmering eyeshadow, pigmented pink blush, and diffused lips. The name comes from the social media app Douyin, which is essentially China’s version of Tiktok.
The eyes are often the focus of Douyin makeup, with glittery pigments on the lids or below the waterline. The eyeshadow shades used are typically light and natural and there’s an accentuation of the pocket of fat under the eye that gives off a youthful, innocent vibe. It’s really all about making the eyes stand out, which is also done with long wispy lashes that look more like individual clusters of hair than fanned out lashes. The look garners inspiration from many manhua, or Chinese comic book characters, and is ideal if you want a feminine doll-like look.
9 Budget-Friendly Douyin Makeup Essentials
1. e.l.f. Flawless Finish Foundation
2. L’Oréal Lumi Glotion
3. e.l.f. Liquid Glitter Eyeshadow
4. Erinde Liquid Glitter Eyeliner
5. wet n wild Halo Liquid Highlighter
6. NYX Concealer
7. e.l.f. Brow Lift Eyebrow Shaping Wax
8. Maybelline Cheek Heat Gel-Cream Blush
9. rom&nd Juicy Lip Tint
How to Apply Douyin Makeup
1. Create Your Base
For a Douyin makeup look, use a sheer foundation with a finish of your choice. You can opt for a more glowing base that gives you a light, barely-there look, or go for a matte finish for more of a contrast. Since the Douyin look is all about glitter and sparkle, it tends to have more definition when applied against a matte base.
2. Make the Eyes Stand Out
The eyes are the star of any Douyin look and shimmer is a key part of this trend. Glitter is an eye-catching way to add a fairy-like vibe to your face. It provides an ethereal, feminine touch, and you can get it with either a glittery eyeshadow, eyeliner, or highlighter. Eye contouring is also big for Douyin looks- it’s popular to define the aegyo sal, which is the area of fat right beneath your waterline. Adding concealer around your aegyo sal can give you a younger, more innocent appearance.
3. Long, Wispy Lashes
Douyin makeup really emphasizes the lashes by styling them in clusters, amping up the drama. The key to the look involves applying individual lashes in a scattered formation – watch this Tiktok video by @cczuleighka to see how to do it properly. You can also apply fake lashes with spiky clusters if that’s easier. Opt for fluffy, untouched brows. Douyin brow looks really emphasize volume, which you can achieve with products like the e.l.f. Brow Lift Eyebrow Shaping Wax.
4. Bold Rosy Cheeks
The Douyin makeup look highlights strong blush that’s applied to the apple of the cheek so it’s almost reaching the bottom of the eyes. Look for a feminine, rosy blush such as the Maybelline Cheek Heat to achieve the doll-like aesthetic. Be sure to opt for a liquid or cream blush, which will be easier to blend out compared to a powder blush that can cause a patchy effect.
5. Diffused Lips
Diffused lips are another key part of this look. Don’t be too precise with your lip products, as the look calls for a more blurred effect. A Douyin lip is softer and blurred around the edges. You can use a sheer lip tint or stain, or blot a traditional lipstick to diffuse the colour. If you opt for a lip tint, use two of the same colour in lighter and darker shades. Apply the darker one on the inner part of your lips and blend it out without reaching the edges. Then use the lighter shade on the edges and blend it out. Finish off by applying a layer of sheer gloss over the centre of your lips.
6. Everyday Douyin Makeup Routine | funkyfitz
Use this tutorial as inspo to create the Douyin makeup look. She takes you all the way from the first step of applying foundation to the final step of creating a diffused, glossy lip. She shares her best tips for mastering the Douyin look along the way, including how she accentuates her aegyo sal and creates a youthful lip pout. She uses products including the Urban Decay Eyeshadow Primer Potion, the Kosas Revealer Concealer, and the M.A.C. Lip Pencil in ‘Nightmoth’.
Ready to try the Douyin makeup trend? Use these tips and this tutorial to get the gorgeous, ethereal look.
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